Work Experience

Design Manager @ Zalando

2023 - Present | Berlin

  • Leading Zalando’s in-house design innovation lab, The Studio, focusing on projects with company-wide impact 2-5 years into the future. We translate customer insights into actionable strategies, making the future tangible through design.

  • Managing 4-6 in-house designers, agency collaborations, and outsourced freelancers

  • Partnering with product, engineering, business development, and R&D leadership.

  • EU Design partner launching Zalando’s Shenzhen R&D office

  • Project topics include: Gen Z fashion and inspiration behavior, holistic UX quality analysis and reporting, visionary generative AI try-on experiences, shifting Zalando's strategy into inspiration and entertainment, reimagining holistic user communication, developing Gen Z research panels for improved research delivery.

Design Lead @ Klarna

2020 - 2022 | Berlin

  • Led the Platform & Navigation team in developing Klarna’s Super App strategy.

  • Conducted research and trend analysis on Eastern Super Apps, adapting insights for the European market.

  • Developed B2B strategy for mini-app development with partner companies.

  • Established design principles, methodology, and guidelines for the mini-app strategy.

  • Managed cross-functional product and marketing design teams across Milan, Stockholm, and Toronto.

Senior Product Designer @ Taxfix

2019 - 2020 | Berlin

  • Led research and design for the Incubation Product Group during Taxfix’s market expansion.

  • Designed strategies for entering France and Italy, adapting the product for localized experiences.

  • Developed the organization’s first user research funnel and unified customer personas for product and marketing.

Design @ Nexar

2017 - 2019 | Tel Aviv

  • As the sole designer during the Series A-B stage, led design and research for Nexar’s live driver mobile app.

  • Collaborated with product and business teams to explore future solutions for fleet management, city planning, and car insurance platforms.

  • Developing on-site research and prototyping lab, leading on-site research with US partners.

Design @ Flux.io

2016 | San Francisco

  • Designed for Flux.io, a Google X spinout providing cloud-based collaboration tools for architects, engineers, and contractors.

  • Improved onboarding conversion, transitioning users from free to subscription models.

  • Developed new strategic web app products to streamline complex workflows.

Design Intern @ Google

2015 | London

Design Intern @ IDEO

2015 | Chicago

Design Intern @ Nurun

2014 | San Francisco

Other

Founder Jewish Employee Resource Group @ Zalando

2023 - Present | Berlin

UX Mentor @ SPRING Accelerator

2018 - 2019 | Remote

Designer in Residence @ Trapped in Suburbia

2016 | The Hague

Media Lab Residency @ Maker Media

2015 | San Francisco

Strategist @ SENSOREE

2014- 2015 | San Francisco

Fellow @ a16z Mentorship Program

2014 | San Francisco